One of the most challenging issues facing today's employers
is how to retain good employees. Because turnover can cut deeply into
a company's profits, it is far more cost-effective to keep valued
employees on the payroll than to constantly be seeking, interviewing,
hiring, and training new employees. In order to avoid costly turnover
problems, the following steps are suggested.
Presenting the good, the bad,
and the ugly. Probably the best way to improve retention
and reduce turnover is to make good hiring decisions. This entails
describing the job accurately to applicants and hiring the candidate
who can and will meet these requirements.
Before interviewing the first applicant, even before
placing an employment ad or hiring a search firm, employers should:
• Identify the critical characteristics of the job.
• Put these elements in writing.
• Draft an accurate job description.
• Define the employer's expectations so that they may be
clearly conveyed to job applicants.
The other side of this equation is to train managers
and others involved in the hiring process to conduct interviews that
lead to well-informed, appropriate judgments about each applicant.
Please see the
Hiring
section.
Most employees want to find their job rigorous enough
to be interesting but not so difficult that it cannot be mastered.
To a great extent, this depends on realism in describing the job to
an applicant (and, of course, the employee's honesty in characterizing their
own skills). Applicants or employees seeking a promotion need honest
information, both favorable and unfavorable, about an open position
so that they have clear expectations about the job in store for them.
At the same time, the employer must have a very accurate sense of
the employee's ability to do the job as described (e.g., whether the
employee is skilled enough to accomplish the tasks expected or has
too much ability to find the job at all challenging).
Training. Keep employees
motivated and stimulated through good training and development programs.
Stress the importance of personal development. Ensure the availability
and importance of solid, ongoing training for employees.
Early intervention. Starting with an effective onboarding program, employees should be
helped to adjust and get up to speed in the new environment. During
the orientation process, employees should be provided with a contact
person or mentor who can answer their questions and help them find
the tools and resources they need to work effectively.
Enrichment. Allow
employees more autonomy and decision making in their everyday work,
add responsibilities to the employee's job, and increase the variety
of their tasks. Many employers offer employees the opportunity to
cross-train in another position. This broadens an employee's skills
and makes it easier for employers to find temporary replacements for
employees who are on leave or vacation.
Mentoring. Develop
a mentor program teaming veteran and new employees, and stress its
importance. Reward mentoring employees for doing that particular task
well.
To help prevent turnover caused by employees feeling
unappreciated or undervalued, many employers have set up employee
recognition programs as a way of recognizing exceptional employee
performance. One way of accomplishing this might be an employee reward
or bonus program, accompanied by a special note of thanks from the
supervisor. Expressing appreciation is appropriate any time an employee
accomplishes a task well or expends extra effort. Choose an employee
of the month and present a small award at an all-employee meeting.
Send employees to represent the company at social functions, trade
shows, or other meetings, conveying the worth of the employee to the
employer.
Room to grow is probably the most important issue for
talented and ambitious employees—the kind an employer does not want
to lose. Good employees need to know that an organization has room
for them to improve their careers; indeed, a leading reason for high
turnover in an organization is that there is no career path, or it
is not made clear to employees.
Promote from within. Is there an internal posting system for openings, and does it work?
Employees are quick to understand a sham posting system, and it can
be a major reason for cynicism and resentment in the workplace. Retention
depends on an employee's ability to grow and advance in the job, and
internal posting is a critical element of providing an opportunity
for advancement.
Employers must be sure that their supervisors know what
they are doing because incompetent, harassing, or unfair supervisors
are a major cause of employee flight. Supervisors need training too,
in job skills, leadership, feedback, attention, and fairness. Also,
supervisors need the same challenges, job satisfaction, and promotional
opportunities as their subordinates.
Open communication. Employer and employee must communicate. Some methods are to open
forums in which employees can talk with, and listen to, decision makers,
and provide employee newsletters or e-mail in order to share important
information. Also, if at all possible, employers should know their
employees and spend time just chatting with them, taking an interest
in them personally as well as talking informally about their work.
This is a valuable way for employers to know more realistically what
is going on in the workplace.
While employees may expect the more traditional benefits—health
insurance, employer-contribution savings plans, paid vacation—it is
often the more innovative benefits that make the difference in retaining
employees. Some examples include flexible hours, telecommuting, casual
dress codes, education subsidies, day care in the workplace, stress
reduction programs, and many more. The benefits an employer chooses
to offer depend on the nature and culture of the workplace and on
the kind of employees an employer is seeking to attract and retain.
Many experts believe that work/life balance can be a
significant factor in employee retention. Types of arrangements to
foster that balance include remote work, flex time, compressed workweeks,
and job sharing. Employees can become particularly invested in arrangements
that they may not be able to find with other employers.
Please see the
Telecommuting
section.
Pay is far from the least important factor, but it is
not necessarily first, either. Employees, of course, want good pay
and good raises for doing their jobs well. They want bonuses for exceptional
performance on important projects. But if employees are paid competitively,
it is typically the other factors, such as workload, recognition,
or the working relationship between subordinates and supervisors,
that have the most impact on whether they stay or go. Employees will
often continue to build a career with an employer in whom they have
confidence and trust, despite being offered an opportunity to earn
additional pay with another employer.
Training supervisors and managers about the causes of
turnover, how to reduce turnover rates, and how to increase retention
of good employees, may help employers avoid turnover costs. Training
materials that include video and audio presentations, handouts, a
trainer's guide, and quizzes are available on
hero.BLR.com® at
https://hero.blr.com/hr/training.
Last reviewed February 26, 2024.